We are developing our social and gamification strategy for our next release and we want to track Analytics of each shared link with click through rates. What are the link shorteners we should be utilizing? We have two kinds of links one will be a sharing of a level attained by drinking water in our app, a second is an "activate your health" share which may be shared from your health dashboard with our demographic's top 3 social networks or emailed specifically to "at risk " for diabetes loved ones.
I've tried ½ dozen and I've scaled it down to two. 1) Goo.gl and 2) Bitly
I use Goo.gl when I post to Google+ and Bitly everywhere else. If you're planning to use Buffer App to schedule your updates, you will like how seamlessly Bitly works with Buffer. Even the fremium version lets you search for and find your Bitmarks to track # historical of clicks on your links.