Questions

Tricks, tactics, strategies, platforms, and so on.

They might pass.

While understanding your customers will always be your KEY competitive advantage in the long run.

So, how do you get the kind of insights that you need to know about your buyers? 🤔

Here's a full list of how to gain this kind of qualitative data, (even if you don't have an email list).

📚AMAZON AND UDEMY REVIEWS ARE PURE GOLD
Check all the reviews from 2 to 4 of books or any kind of product related to what your product is about.

For instance, you want to build an online course on how to Develop an App. Check all the books about the topic, and see if anything is repeating on the reviews like "Good content, but there's a lack of examples and case studies." "Not enough practical" or "Too Basic."

You want to get that kind of understanding of your audience's way of talking and pain points, so that you can reuse them later on for creating more relevant contents, better copy, headlines, and sales pages that convert more. Moreover, you want to spot gaps in your market where your competitors are still not present.

➡️ QUORA AND REDDIT (OR SIMILAR)
Simple as that, check in related questions, or even ask something like "What are your struggling with X?" People generally tend to be honest and personal on this kind of platforms.

🐦 TWITTER
Look at how people promote or complain about competitive offerings on Twitter.

🤓SALES PAGES OF THE BEST IN YOUR SPACE
Never copy the content of the sales pages. That's what scammers do. However, more established competitors, even if they don't always have all the answers - probably learned some lessons about which features/benefits/pain points are most critical. You can learn a lot by working backward from there.

Be careful when they refer to something specific like "You've probably struggled along the oceanic information about the topic and never really took actions." Stuff like this is probably something that they've perhaps found a repeating pain point in their researches.

➡️GOOGLE SEARCH
Seems obvious, but, check not only your broad topic like "Digital Marketing," but also "SEO," "Content Marketing."

❓ ASK SMART QUESTIONS TO YOUR FRIENDS, FAM, AND FRIENDS OF FRIENDS
"What have used for X?" "For how long?" "Have you ever thought about X?"

👂 Now... LISTEN, LISTEN, LISTEN 🙂


Answered 5 years ago

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