We will utilize our 100 apple coupon codes for testing with our end prediabetic users, but could launching as a paid monthly consumer product ( assuming correct messaging and pricing testing is done) hurt our ability to close enterprise sales? We have 2 face to face enterprise meetings in our customer segments that are most eager for our product in the next 6 weeks.

Without having all of the details concerning your app:

You shouldn't have any issues with launching the consumer-paid product, however if those same consumers will be the end-users for the product you're developing for enterprise clients, there could be some conflicts of interest.

If there aren't any conflicts, you'd still want to structure your business model to address these two markets separately.

Each buyer will have very unique pain points, decision processes, price tolerance, and support needs.

Answered 6 years ago

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