Though you certainly can market to "get awareness" and possibly to so "quickly" - I'd suggest that you might reconsider those strategic objectives in favor of marketing to make enough sales and to do so at a margin that allows you to meet your financial objectives (in other words - to do so profitably).

(And by the way - even if you quit reading here - at the very least take this suggestion: Start getting more quantitative about your goals / objectives. If you insist on keeping the objectives you mention in your description - define exactly what "awareness" and "quickly" need to mean in order for your business to succeed.)

If you're still reading, here are some questions for you to consider...

Based on your description:

1. Which market wants a "new manual iced coffee maker"?

2. "Super simple" according to whom? And is this group / market the same as the market you identified in #1?

3. "Delicious" according to whom? And again - is this group / market the same as the market you identified in #1 and also #2?

4. Which market wants an iced coffee that you can "store in your fridge..." etc.

I think you get the point.

Though it IS possible to market and sell a product successfully AFTER you've created the product - it's a heck of a lot easier to identify the market first and build what they want and then sell it to them.

It's ALSO a lot easier to construct a Business Model BEFORE you do any of that.

However it's still possible (though a bit more challenging) to start with a product and then build a Business Model and discover your market, etc.

For assistance doing these things - give me a call.

In any case - I wish you the best of luck!