Questions

So the real issue isn't whether a marketing person should come from sales - it's whether the marketing person understands that their job is to actually help sell things. My definition of marketing is "profitably solving customer problems" so - baked in there - is understanding the customer and getting paid. The worst marketing people are those who feel very removed from the fact of the sale. Said another way, the best marketing people are those who understand their customers, do everything to deliver a product, package, price and promotion designed around them - and feel great driving revenue. Someone saying yes by buying is the ultimate validation of good marketing.

Marketing isn't simply an activity. It is part of driving to an outcome and that outcome is a sale.


Answered 11 years ago

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