We have a health improvent app which targets the 89 million estimated us with prediabetes. V1 is iPhone only, 63 million users. How do we estate the total addressable market without specifying the income demographic ? Is that possible?

This 2012 study from Deloitte may give you some insights for extrapolating an estimate:

For example, 247 million people have downloaded a healthcare app. 60% were for weight loss and exercise. Of the 13, 600 downloaded for iPhone, 5.3% were for chronic conditions. "Mobile technology supports increasing consumer engagement in wellness, prevention, and treatment programs, as well as chronic disease management. Pilot studies in diabetes and hypertension management have shown improved outcomes through remote monitoring."

Answered 6 years ago

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