Your question has now met my answer :-) .
Here's a list of tasks that you should convert into a doc, save on your computer and use until you're a mean PR machine.

1. COMMUNICATIONS SERVICES
Public Relations
• Facilitate drafting & distribution of all press releases, media announcements, etc.
• Coordinate media attendance and management at events
• Coordinate with media on child care legislative issues & literacy/learning topics
• Manage and act on all publicity opportunities such as community events, holidays, editorial calendars,
etc.
• Monitor all media coverage of the brand and related topics
• Potentially implement social media for specific campaigns or for specific events

2. MESSAGE CAMPAIGN STRATEGY
A. Goal
To make the general public understand what your brand/product is and why it’s so critical for the prospective customers and the economy as a whole.
B. Tactics
• Pitching – personally contacting editors & reporters for coverage based on their editorial
calendars or a specific event/topic
o News-Press Editorial Board – facilitate meeting with boards and relevant orgs /or
publishing editorial features in relevant publications, event attendance/coverage
• PSAs – draft 30 second PSAs and distribute to area radio stations, secure runs
• Ad Space – coordinate with publications for potential free ads/remnant space
• Press Release(s) - include selected messaging all of your material (branding)
• Tracking – Coordinate with IT department for Website and traffic tracking
• Coordinate with Outreach Committee & other board members as needed
• Offer consistent communications while pushing out a campaign on what makes your product so invaluable.
• Be the media liaison and keeping all relevant information organized. Meetings,
conference or phone calls, etc.