Questions

The way we usually do it it: Objective A,B,C. Action A, Result A, Action B, Result B.
You want to make sure you're clear about your objectives and the client knows what success will look like weeks/months from now.
Simple Headers and bullet-points are enough. This is a good example of really simple and useful document - http://webmeup.com/downloads/seo-checklist.pdf

Also, don't forget about some conclusions, where you basically just wrap up everything, in case the client isn't patient enough to read the whole document.
Good luck!


Answered 10 years ago

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