Questions

Before thinking how to approach them you should really get clearer about the problem you're solving for them or the solution you're offering.

Since I don't know this you should think about all the pains and the desires these doctors will have.

Are they going to search for a solution online? If so, then Google Adwords might be a good idea. You can also try to set up a website/blog, publish content regularly and optimize it for the search engines.

You may try to make YouTube videos as well: giving tips on something that matters to them and is related to your products/services. Keep in mind that optimizing in YouTube is much easier than on Google and also ads are much cheaper than on Adwords.

You can also reach them with LinkedIn - connect with them directly or try LinkedIn ads. It might be harder to do so on Facebook but you can also try that.

You also might try cold calls in hospitals and sending them letters over there with free gifts.

Probably I can give you more ideas but unfortunatly I don't know much about what you're offering. I'll be glad to give you more tips on how to structure and execute a lead generation campaign. So feel free to schedule a call with me if you need more help.


Answered 10 years ago

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