Questions

To put it simply: their VCs.

Take a look at who funded them:

Seed (12/2013) $1.43M
Google Ventures
Initialized Capital
SV Angel
Brett Slatkin
Harry Cheung
Fuel Capital
Index Ventures
Kleiner Perkins Caufield & Byers
S-Cubed Capital

Series A (3/2014) $8.6M
Kleiner Perkins Caufield & Byers
Garry Tan
Alexis Ohanian
MG Siegler
Bing Gordon
Megan Quinn
Chris Howard
Brad Silverberg
Vivi Nevo
SV Angel
Ashton Kutcher
David Sacks
Bill Lee
Pete Cashmore
Joe Montana
Rob Wiesenthal
Google Ventures

(from http://www.crunchbase.com/company/secret )

Many from this list are using the app, talking about the app (very often), and creating the air of inevitability. Their social networks are extremely influential. There were apps similar to Secret before, but none with such A List supporters behind it.


Answered 10 years ago

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