I am currently working to raise seed financing to support the development and launch of a SaaS venture that also encompasses a B2C model for attracting individual users. If my future plans include launching a subsidiary of this business for the purposes of leveraging the clients, user base and brand name: how might I go about seeking investors for these businesses? If these ventures operate using similar resources however each appeal to a different niche market; then how do I correctly position myself with investors to avoid either A. Giving away ownership of something unrelated or B. Failing to represent the business correctly and raising no funding. Is there a way I can exclude brand ownership from an investment: at what point do I need to start looking into the dynamics behind licensing and franchising?
In addition to valuable suggestions made by Tom, you can also consider protecting various brands by way of trademarks and create a strong trademark portfolio. Once done, you can easily exclude trademark ownership rights from investment, and include licensing or assignment as and when required, along with appropriate terms and conditions.
Hope this helps.
Answered 9 years ago