Questions

I have read a lot about marketing, about finding the small detail in your product that would make people feel good and having the customer or client "must buy it". But without having the budget of big companies, who could do research to find out what people want, how do I know what part Is it that people will "wow" about?

Demand for products and services varies from person to person, business to business, community to community. High-fashion stilettos don't hold the same appeal for me personally as they might for someone of a different description. Meanwhile, a new business tool or consumer item that might thrill me would be totally irrelevant to someone else.

I suppose you first ought to identify what it is that you can produce or provide ... and what among those choices is it that excites you. Then try to identify your audience and get feedback from people who won't flatter you.


Answered 10 years ago

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