I created a company that drives our customers mostly by posting and creating great content for them.

Here is how we do it.
First we identify Who they are and what are they looking for, trying to achieve.
Then we create content that will help them understand bith how we solve their problem and how are we going to help him achieve what he wants better than anyone.

Then we understand where they go to get information and we put it right there. Content marketing is more about context than blogging. Say your customers dont have the habit to go on blogs... Then what is the point?

Our customers are both companies and regular humans so we actually need to have a startegy for each one and measure what works and what doesnt.

Hope this helped so if you want to go deeper into ehat strategies can actually help your company don't doubt to approach me.

Have a great day everybody!