Whatsapp entered a highly competitive market. They've got the highest active users in the SMS market, and over 400M subscribers within 4 years. How they did it?
Majority of adoption was from oversees. Also it was used in a few large companies. The major reason was due to cross-platform solution on all mobile OSies. Applies text platform did not work well with Blackberry/Android/Windows
Answered 6 years ago
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