You can think about this as a method for the SaaS company to look bigger and have more customers then they actually have. There are many companies using this tactic. ie: http://opencare.com/ , http://www.zocdoc.com/primary-care-doctors/niagara-falls-252187pm There are so many companies like this that seem to populate their systems with companies which are not their customers. Is this a valid tactic? I have seen small businesses complaining that these type of companies are using their company name/log/etc without there consent.
IT'S A DISTRACTION...
Instead of pretending that you are more awesome than you really are -- just be a little bit more awesome.
BTW, that mantra works for more than just client acquisition. It's a badass roadmap for treating your employees better, designing your web presence, or engaging on social marketing platforms.
JUST BE BADASS. Don't try to copy someone else's half-ass, poser bullshit. Wake up in the morning and ask yourself: "What can we do today that will blow our client's mind?"
And then go do that shit.