You can think about this as a method for the SaaS company to look bigger and have more customers then they actually have. There are many companies using this tactic. ie: http://opencare.com/ , http://www.zocdoc.com/primary-care-doctors/niagara-falls-252187pm There are so many companies like this that seem to populate their systems with companies which are not their customers. Is this a valid tactic? I have seen small businesses complaining that these type of companies are using their company name/log/etc without there consent.