Ken Seto has been designing and building mobile apps and games since the dawn of the App Store.
He is the CEO/Co-Founder of Massive Damage (a mobile gaming company) & Co-founder of Endloop (a development shop focused on mobile apps). Mentor at FounderFuel and Execution Labs.
Areas of interest: mobile strategy, gamification, app monetization, mobile analytics, mobile user acquisition, app design, user experience design, game design, startups.
What kind of app is it and how are you measuring ARPU? Typically ARPU is average revenue per user per month. Depending on the type of app or game you are, there is a different standard. For example, casual mobile games tend to have $1-$2 ARPU while mid-core games like Clash of Clans has $8 ARPU.