ArticleWhy The Last Mile Matters Most

Why The Last Mile Matters Most

The worst time to get tired in a race is at the end.

Now, imagine we've just run a marathon (it's called a startup) and at the very end of that marathon is the finish line (it's called an exit), but we're too tired to make it across. Can you imagine a worse time to be out of energy than the moment where we're just about to win the race?

Yet many Founders, by the time we get to our most important milestone (the sale), just have nothing left. So we capitulate. We agree to silly terms, or unrealistic expectations, not because we think it's a good deal, but because we just want to be done with any deal. We're incredibly vulnerable, and that's incredibly dangerous.

"But I Just Want to be Done With it!"

Look, I get it. By the time we're teeing up...

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