A product roadmap is an illustration of how you get from your company’s big-picture, high-level goals to the actual actions you need to take to achieve those goals. It not only shows what you’re building, but why you’re building it.
A project roadmap has two main audiences: External and internal stakeholders. (Like investors and employees, respectively.) You might even want to create two different roadmaps — or, at least, two different versions of your roadmap — for each audience.
For external stakeholders, the goal is to make sure everyone is informed about what you’re going to do and how you’re going to do it. It may also be useful when you’re trying to procure more investment.
For internal stakeholders, a pro...