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ArticleTapping Your Network for Crowdfunding Success

Tapping Your Network for Crowdfunding Success

When beginning a crowdfunding campaign, it’s important to evaluate your network and establish exactly who will make up your base of support. The success of your crowdfunding campaign will largely rest on how effectively you communicate your launch within your various networks. Once you’ve identified a group of potential backers, take into account what is most interesting to your group and structure your rewards tiers in the most compelling way possible.

Your network can be divided into five main groups: friends, family, customers, professional contacts, and audience.

Friends

Your friends include those you see on a regular basis. You can reach out to this group in a variety of ways. Try a combination of social media updates, emai...


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