ArticleHow Startups Actually Get Bought

How Startups Actually Get Bought

We're not in the business of selling our startup; we're in the business of making it something worth buying.

Contrary to popular belief, we don't just build a startup and have a bunch of big companies start calling on us to make offers. Yes, it's happened to some really incredible companies, and no, it probably won't happen to you (or me).

That's fine, so long as we understand how the process of selling our startups actually works in the real world. At we looked at over 100 startups before we bought 6, and I can tell you from experience that 90% of Founders have no idea how this process works. Why would they?

Startups are Bought, Not Sold

The first thing to understand is that we actually don't have a ton of control over when o...

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