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ArticleCustomer Segmentation: A Step by Step Guide for Growth

Customer Segmentation: A Step by Step Guide for Growth

Continuing in Phase Three of a four-part Funding Series:

Phase One - Structuring a Fundraise

Phase Two - Investor Selection

Phase Three - The Pitch

Phase Four - Investor Outreach

Let’s dive in!

A company in the early growth stages should concentrate its efforts on a particular segment of customers whose needs most closely match that of their best current customers and not a broad universe of prospects for expansion.

Customer segmentation works for companies that started yesterd...


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