Question: What is the No. 1 thing I should avoid when making my first-ever pitch and why?

The answers below are provided by members of FounderSociety, an invitation-only organization comprised of ambitious startup founders and business owners.

Not Communicating Your Value Proposition

Don’t lose focus of the overall goal of communicating your value proposition. If the prospect fails to see it, you’ll never get them sold no matter how hard you tried or how much effort went into your sales deck.

— Steven Newlon
SYN3RGY Creative Group

Winging It

The best pitches look like they’re off-the-cuff, but they’re not. Smooth delivery and confidence comes from a lot of practice. I’ve heard so many people say, “I speak...