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Article4 Secrets to Snagging Lucrative Brand Partnerships as a Startup

4 Secrets to Snagging Lucrative Brand Partnerships as a Startup

When Postmates founder Bastian Lehmann introduced himself to Travis Kalanick, the founder of Uber turned on his heel and uttered the now-infamous words, “See you in the trenches.”

On the surface, the Silicon Valley feud seems misplaced: Postmates is a logistics company that connects couriers and consumers, and Uber’s bread and butter is transportation for humans.

But Uber has been trying to establish its own competing delivery service, and both companies are using big brands to fuel their explosive growth. Uber has partnered with the NFL, Capital One, and Starwood Hotels and Resorts. Postmates recently inked deals with Starbucks, Chipotle Mexican Grill, McDonald’s, and Apple.

Pursuing big brands has been a smart way for Uber to expose more ...


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